How To Turn Data Into Actionable Insights

For those of us whose work focuses on data and operations, we're well aware of how crucial data is for business automation. By unifying data across your organization, you can unlock valuable insights from your siloed business software, which opens the door for increased efficiency across all business channels. But what does today’s landscape look like, and how do we solve for it?

Let’s start with an important definition: What exactly is metadata? Metadata provides information about the data stored within your applications. It's often thought of as "data about data”, and it can be used to enable powerful tools for business automation.

By unifying, analyzing, and reporting on your data, you can get insights into how your business operates and make decisions accordingly.

The problem is that the average business is operating off at least half a dozen platforms, with the typical enterprise far exceeding even that. This leads to a pie chart of isolated data, with portions of the picture resembling each respective software application you have.

Unfortunately, the story doesn't end here. Data silos lead to reduced efficiency for your operations, wasted ad spend, impersonal sales efforts, and an impaired experience for your customers. It's a lose-lose proposition which has become the status quo, only through a lack of alternative and better options.

That was, until now!

Kodda was built with the intention of making it easy to integrate your data and providing actionable insights to data leaders. Kodda leverages the metadata within your applications to make this easy. Specifically, this includes extracting various data stores such as databases, cloud applications and files . Once the data is in a single location it is far easier to integrate the data and turn it into information which is far more meaningful. For those of us who are focused on data, IT, or analytics, this means that you'll be able to get actionable insights much quicker. If you're on the marketing side of things, your teams will now be better equipped to reduce wasted ad spend on retargeting efforts of all shapes and sizes. Sales teams also benefit, by gaining a more complete view into how their leads engage with them, enabling more tailored outreach.

What's even better, Kodda comes with pre-built connectors to popular applications (CRMs, Martech software, ERP systems, and much more), making it easy to get started right away. In short, if you have data, in any cloud-based storage capacity, we can help you get more out of it. On the backend, Kodda is hard at work unifying, cleansing, and articulating your data. On the frontend, you have an easy-to-use interface which makes it simple to unlock all of the valuable insights that your data is locking away today.

In order to take advantage of the full potential that your data has to offer, it is important to be able to seamlessly integrate the data within all of your applications. Kodda offers an easy-to-use interface which makes it simple for you to unlock valuable insights from your previously siloed data. But don’t take our word for it…Schedule a demo today and see how much easier your life can be!