Why Companies Turn To Automation In 2022

It’s no secret that times are treacherous within our economy and world right now. With inflation at 40 year highs, the Fed needing to unwind $30B in assets every month for the next few years, and rising interest rates, there’s reason to be concerned. Especially if you find yourself in the tech sector, you’ve probably watched your business, and many alongside of it, spend the last few years embracing the growth-at-all-costs strategies. What was recently rampant hiring, office expansion, and massive marketing budgets, has quickly turned into layoffs and freezes across the board. With 2023 poised to be even more painful, it’s time to get creative with where we save our companies some coin.

In the US military and special operations world, soldiers and operators often say that “pounds are made of ounces” to enforce the mindset of only carrying the gear you need the most. While the statement is true literally, it’s also an important concept that applies to any situation where finite resources (energy included) must be managed. In the business world we apply the same by maneuvering and restricting our capital resources. Whether it’s restricting R&D, freezing hiring, or conducting the mass layoffs which we’ve seen plastered all over LinkedIn recently, companies know they have to act now in order to even attempt being prepared for the continued economic turmoil.

It’s for all of these reasons, why we’re here today to discuss an easier way to enable your business, without the associated headcount costs. In today’s software-enabled world, it’s never been easier to ditch the armies of data scientists and analysts in favor of quicker, more automated solutions. When it comes to faster analysis and activation of your business data, raw or refined, you get the best of both worlds within Kodda’s platform. This means that when you need an insight from your data lakes/warehouses, you simply pull the query from Kodda, instead of the multi-person exchange we’ve all become accustomed to.

Our blog post, How To Turn Data Into Actionable Insights, gives a more in-depth view into the workings of Kodda, but here’s a quick summary: all businesses work with multiple softwares to run their process. This results in multiple data sets, some refined and others not, though all are siloed. Some tools out there offer integrations, but most of those are focused around sales/marketing enablement, and not providing data leaders with the quick insights they need. Instead, businesses may rely on teams of data scientists to query through vast data lakes, and those data scientists don’t come cheap, and their results typically don’t come quickly. Between these problems of the existing landscape, and the turbulence of what’s coming, this is the time to take a look into automating, speeding up, and reducing costs around your data operations.

You might be saying “this sounds too good to be true”, or perhaps something along the same lines, but a little less cliché. With that thought, we put our money and time where our mouths are and offer a free demo to see exactly what Kodda would look like for you. Click here to book a time to connect, or reach out to us at info@kodda.io :)